Job Description

We are seeking an experienced B2B Email Marketing Manager to lead and manage end-to-end email marketing campaigns for a growing organization in a regulated professional-services industry. This hands-on role combines email production, B2B audience development, marketing automation, quality assurance, stakeholder management, campaign strategy, and performance reporting. The ideal candidate has 5+ years of email marketing experience , including direct B2B marketing experience , and can independently manage multiple campaigns and requests from intake through deployment. This person will serve as a key partner to marketing and cross-functional stakeholders while maintaining high standards for accuracy, compliance, timeliness, deliverability, and recipient experience. What You’ll Do Campaign & Stakeholder Management Own and manage assigned B2B email marketing campaigns and requests from intake through final deployment. Manage campaign status, documentation, deadlines, approvals, and next steps in a project-management platform. Review requests for complete audience details, content, sender information, timing, calls to action, creative assets, and approvals. Partner with internal stakeholders to clarify requirements, establish timelines, and resolve open items. Communicate campaign progress, delivery risks, delays, and required actions throughout the campaign lifecycle. Coordinate with marketing, sales, operations, technology, legal, compliance, and other internal teams as needed. Manage multiple concurrent campaigns while prioritizing projects based on business needs and deadlines. Provide guidance and recommendations to stakeholders on B2B email best practices, audience strategy, messaging, and campaign execution. Email Development & B2B Audience Management Build, manage, and prepare B2B email creative using drag-and-drop email-building tools and marketing automation platforms. Configure campaign settings, including subject lines, preview text, sender details, links, calls to action, images, personalization, and dynamic content. Use HTML and CSS to make routine adjustments and troubleshoot email-formatting issues. Build and validate B2B campaign audiences using CRM and marketing automation data. Create static and dynamic lists using approved segmentation, inclusion, exclusion, and suppression criteria. Develop targeted audiences based on customer attributes, account information, engagement, lifecycle stage, industry, role, geography, and other approved criteria. Review audience counts, subscription preferences, unsubscribes, bounces, and recipient eligibility before deployment. Partner with marketing and sales teams to support lead-generation, lead-nurturing, customer engagement, and retention initiatives. Quality Assurance & Approvals Conduct detailed QA of copy, formatting, links, images, personalization, disclosures, dynamic content, and campaign settings. Test emails across common desktop and mobile email environments. Validate destination pages, sender details, audience criteria, and suppression logic. Send test emails, coordinate reviews, track revisions, and confirm required approvals. Complete final pre-deployment checks before scheduling campaigns. Maintain high standards for accuracy, consistency, brand alignment, and compliance across all communications. Compliance, Deployment & Reporting Apply established email-marketing standards and maintain working knowledge of CAN-SPAM requirements and B2B email compliance considerations. Recognize legal, privacy, regulatory, or compliance considerations and escalated nonstandard requests appropriately. Schedule and deploy approved campaigns according to established procedures and timelines. Verify final audiences, exclusions, approvals, sender details, and send settings before deployment. Monitor completed sends and investigate routine delivery or recipient issues. Maintain campaign documentation and close completed requests. Review campaign performance metrics, including delivery, bounce, open, click-through, and unsubscribe rates. Analyze campaign performance and identify opportunities to improve engagement, deliverability, audience targeting, and overall campaign effectiveness. Communicate performance insights and recommendations to marketing and business stakeholders. Required Qualifications 5+ years of hands-on experience in email marketing, B2B marketing, marketing automation, digital marketing, or a related field. Proven B2B email marketing experience , preferably supporting professional services, financial services, technology, or other complex B2B organizations. Experience managing email campaigns from requirements gathering through deployment and reporting. Demonstrated experience managing multiple campaigns, stakeholders, timelines, reviews, and approvals. Hands-on experience with CRM and marketing automation platforms, preferably Salesforce CRM and Salesforce Marketing Cloud Account Engagement . Experience using drag-and-drop email-building platforms such as Beefree or similar tools. Experience creating emails, building segmented B2B audiences, managing lists, testing, and deploying campaigns. Strong understanding of B2B audience segmentation, personalization, suppression, list hygiene, deliverability, subscription preferences, and unsubscribe management. Experience with Monday.com or a comparable work-management platform. Working knowledge of HTML and CSS for email production and troubleshooting. Strong quality-assurance skills, exceptional attention to detail, and the ability to manage multiple concurrent requests. Working knowledge of CAN-SPAM requirements and sound judgment regarding compliance escalation. Strong written, verbal, organizational, project-management, and time-management skills. Ability to work independently while effectively partnering with cross-functional teams. Preferred Qualifications Experience in financial services, professional services, or another regulated B2B industry . Experience developing and managing automated nurture programs, lifecycle campaigns, and journey-building tools. Experience partnering with sales teams on lead nurturing, lead generation, customer communications, or account-based marketing initiatives. Familiarity with A/B testing, campaign optimization, and performance analysis. Experience troubleshooting email rendering and deliverability issues. Experience with Salesforce Marketing Cloud, Account Engagement (Pardot), or comparable marketing automation platforms. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience. #J-18808-Ljbffr

Job Tags

Similar Jobs